명상도서관

명상도서관

Examining tourist mindfulness in museums: the roles of familiarity and motivation 자세히보기
  • 자료유형학술지논문
  • 저자명Ying, Tianyu,Tan, Xiaoyuan,Ye, Shun,Ka, Xiyan,Zhou, Yaqing
  • 학회/출판사/기관명Taylor & Francis
  • 출판년도2020
  • 언어영어
  • 학술지명/학위논문주기ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
  • 발행사항Vol.25No.9[2020]_x000D_
  • ISBN/ISSN1094-1665
  • 소개/요약Tourists’ experiences in touristic learning settings are largely informed by their cognitive participation, where mindfulness plays a critical role. The tourism literature has rarely examined how such mindfulness is constructed. This study aims to fill this gap by examining the impact of familiarity and motivation on mindfulness. Motivation is incorporated as a moderator into the proposed model based on self-determination theory. The model is tested using survey data collected at Zhejiang Provincial Museum (N = 363). Empirical results reveal that (1) cognitive familiarity, psychological familiarity, intrinsic motivation each positively influence mindfulness; (2) the effect of familiarity can be moderated by motivation.