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Exploring how mindfulness may enhance perceived value of travel experience
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- 자료유형학술지논문
- 저자명Loureiro, Sandra Maria Correia,Stylos, Nikolaos,Miranda, Francisco J.
- 학회/출판사/기관명Taylor & Francis
- 출판년도2020
- 언어영어
- 학술지명/학위논문주기The Service Industries Journal
- 발행사항Vol.40No.11-12[2020]_x000D_
- ISBN/ISSN0264-2069
- 소개/요약This study aims to explore the effect of tourists’ mindfulness on the perceived value of travel experience (PVTE) through destination images (cognitive, affective, and conative) and tourist experiences. Data (n = 370) were gathered using a self-administered structured questionnaire distributed to travellers departing from Lisbon International airport towards Spain in July 2017. The results show the important role of mindfulness in shaping all dimensions of destination image. Tourist experience acts as a mediator between destination images and PVTE. However, perceived authenticity does not have a moderating, but rather a controlling effect on the relationship between tourist experience and PVTE. From a theoretical point of view, the study makes important contribution in conceptualising the influence of a tourist’s mindfulness on PVTE through destination image components and tourist experience. From a practical perspective, it offers practitioners and DMOs valuable insights into the effective design and implementation of suitable destination marketing activities.
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