명상도서관
Willingness to pay for attributes of Templestay and implications on marginal utility of different meditation forms
자세히보기
- 자료유형학술지논문
- 저자명Se-Hyuk Kim, James W Mjelde, Tae-Kyun Kim, Choong-Ki Lee and Byunggil Chun
- 학회/출판사/기관명SAGE Publications Inc.
- 출판년도2023
- 언어영어
- 학술지명/학위논문주기Tourism Economics
- 발행사항Volume 29, Issue 4
- ISBN/ISSN1354-8166
- 소개/요약Templestays are a form of cultural tourism in which participants visit a Buddhist temple to experience their culture. Using a choice experiment, the marginal willingness to pay (MWTP) is estimated for various attributes of Templestay programs of location, accommodations, and type of meditation. Respondents are willing to pay a premium for private accommodations and to experience the natural mountain settings over an urban setting. The MWTP varies by type of meditation and by how often respondents have participated in a Templestay. For the most physically demanding form of meditation, 108 prostrations, there is weak evidence marginal utility decreases with increasing number of visits. Brewing tea and talking to a monk do not lead to a change in marginal utility. The most spiritually demanding meditation, Seon meditation, shows increasing marginal utility. Seon meditators could benefit from additional stays, as the benefits of this form of meditation can only be achieved through practice and learning from experienced meditators. It is expected that these results will provide information for the diversification of Templestay experience programs.
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