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How can we encourage mindful consumption? Insights from mindfulness and religious faith
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- 자료유형학술지논문
- 저자명Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael Polonsky
- 학회/출판사/기관명Emerald Group Publishing Ltd.
- 출판년도2023
- 언어영어
- 학술지명/학위논문주기Journal of Consumer Marketing
- 발행사항Volume 40, Issue 3
- ISBN/ISSN0736-3761
- 소개/요약Mindful consumption is a popular concept that is often associated with mindfulness and religious faith, but nonetheless, its empirical associations to these remain relatively underexplored. Clarifying the impact of mindfulness and religious faith on mindful consumption is important to delineate their effectiveness in influencing consumers to reconsider consumption decisions (e.g. the need for additional products) given the detrimental effects of mindless consumption (e.g. financial debt, environmental degradation and materialistic culture). The concern about mindfulness potentially being a religious matter can also be resolved through empirical validation. Hence, the purpose of this research is to advance the empirical understanding of how mindfulness and religious faith impact on mindful consumption and whether mindfulness and religious faith are interrelated.
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