명상도서관
Organizational media use and mindlessness/mindfulness.
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- 자료유형학위논문
- 저자명Timmerman, Charles Erik
- 학회/출판사/기관명The University of Texas at Austin
- 출판년도2000
- 언어영어
- 학술지명/학위논문주기
- 발행사항
- ISBN/ISSN
- 소개/요약This study assessed the impact of mindlessness upon the use of communication media by organizational members. Because of the sheer frequency with which organizational members must use communication media, this study predicts that these communicators will eventually become mindless and no longer use new information that indicates which medium should be used. Additionally, because of the overemphasis upon mindfulness in existing media selection theory, this study hypothesized that media richness and social influence theories of media use would only be predictive when communicators were mindful. A study using a sample of 150 organizational members compared the likelihood of mindless media use in conditions where communicators either used the same medium repeatedly (mindless condition) or used different media (mindful condition) for the completion of a communication task. After completing three iterations of the task, participants were given instructions to use a specific medium. Results indicated that when a single medium was used repeatedly, participants were more likely to be mindless than if different media were used. Further analyses suggested that of the media used in this study (email, WWW, and voice mail), the use of email is more likely to be associated with mindful media use when it is an incoming medium and mindless use when it is the outgoing medium. Also, results suggested that existing media selection theory variables were not more predictive of media use when participants were mindful. Based upon the results, theoretical contributions of the study along with practical implications are reviewed._x000D_
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