명상도서관
Hedonic consumption and mindfulness.
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- 자료유형학위논문
- 저자명Nardini, Gia Marie
- 학회/출판사/기관명University of Florida Marketing
- 출판년도2016
- 언어영어
- 학술지명/학위논문주기
- 발행사항
- ISBN/ISSN
- 소개/요약This dissertation investigates the role of mindfulness during hedonic consumption. Specifically, the research within this dissertation identifies the types of experiences conducive to natural occurrences of mindfulness, as well as factors that inhibit mindfulness. In two essays, this research demonstrates that both taking pictures during hedonic experiences and mentally simulating an upcoming experience inhibit mindful processing. The consequences of mindfulness are also investigated in these essays, demonstrating that a loss of mindfulness results in reduced enjoyment from the consumption experience. Avenues for future research are then discussed from a theoretical perspective. The results have implications both for how consumers can get the most enjoyment from their experiences and for how firms should market experiences to consumers._x000D_
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