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Meditation for Tourists in Thailand: Commodifying a Universal and National Symbol
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- 자료유형학술지논문
- 저자명Schedneck, B.
- 학회/출판사/기관명Taylor & Francis
- 출판년도2014
- 언어영어
- 학술지명/학위논문주기JOURNAL OF CONTEMPORARY RELIGION
- 발행사항Vol.29No.3[2014]_x000D_
- ISBN/ISSN
- 소개/요약Meditation in Thailand’s international meditation centers is presented in advertisements as both a universal practice and a cultural icon that links Thailand to its ancient past. National religions and religious symbols serve to re-inscribe particular images, places, and practices as part of the national heritage. The practice of meditation is contextualized within Thailand and Thai culture, while it is also de-contextualized as a universal practice in which international meditators can participate. At the national level, meditation is a marker of Thailand’s difference and exoticism. At the same time as Thailand’s otherness is highlighted, meditation is also connected with universal systems of science and rationality. I argue that these selective elements serve to reinforce consumer values and constitute a commodification of meditation for tourists. I demonstrate that this does not detract from the practice for foreign communities, but that it is an example of the creative adaptations for reaching a wide variety of audiences. By looking at meditation guidebooks and promotional materials about meditation, this article contributes to scholarly dialogues of the commodification of religious practices.
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