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THE MINDFUL FUNDER: THE ROLE OF MINDFULNESS, EMPATHY, AND PERCEPTION IN PREDICTING CROWDFUNDING
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- 자료유형학술지논문
- 저자명Coombs, Joseph E.,Davis, Blakley C.,Reina, Christopher S.,Webb, Justin W.,Pryor, Christopher G.
- 학회/출판사/기관명Center for Entrepreneurial Studies, Babson College
- 출판년도2016
- 언어영어
- 학술지명/학위논문주기FRONTIERS OF ENTREPRENEURSHIP RESEARCH
- 발행사항Vol.2016No.2016[2016]_x000D_
- ISBN/ISSN0740-7416
- 소개/요약Representing a relatively new and quickly growing conduit for accessing financial resources, rewards-based crowdfunding refer to an open call through an internet-based platform for the provision of financial resources to support a specific process. Unlike traditional contexts, funders in rewards-based crowdfunding are typically novices who provide capital in exchange non-financial rewards such as an extrinsic gift. That being said, past research suggests that as compared to experts, novices are more likely to make emotion-based decisions (Yang, Kim, and Yoo, 2013). Drawing upon self-regulation theory, we develop an indirect effects model, which hypothesizes that funders’ trait mindfulness is indirectly related to the decision to provide capital via funders’ level of empathy.
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