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Pride, mindfulness, public self-awareness, affective satisfaction, and customer citizenship behaviour among green restaurant customers
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- 자료유형학술지논문
- 저자명Hwang, Kumju,Lee, Bora
- 학회/출판사/기관명Elsevier Science B.V., Amsterdam.
- 출판년도2019
- 언어영어
- 학술지명/학위논문주기International journal of hospitality management
- 발행사항Vol.83No.-[2019]_x000D_
- ISBN/ISSN0278-4319
- 소개/요약Although research on the self has a long history with various psychological perspectives, the role of the self in visiting green restaurants has not been sufficiently explored. This study investigated the influence of public self-awareness (PSA) as a mechanism of the motivation for green restaurant consumption on customers’ satisfaction and customer citizenship behaviour (CCB). Additionally, this study examined customers’ pride and mindfulness as antecedents of their PSA. A survey of 341 regular customers of green restaurants was conducted, and the partial least square method was used to analyse the data. The findings indicated a positive association between pride and PSA, as well as between mindfulness and PSA. Furthermore, PSA influenced affective satisfaction and CCB, and affective satisfaction had a positive impact on CCB. The theoretical and practical implications of the findings are discussed.
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