명상도서관
Perceptions of others, mindfulness, and brand experience in retail service setting
자세히보기
- 자료유형학술지논문
- 저자명Ngo, Liem Viet,Northey, Gavin,Duffy, Sarah,Thao, Hoang Thi Phuong,Tam, Le Thi Hong
- 학회/출판사/기관명Elsevier Science B.V., Amsterdam.
- 출판년도2016
- 언어영어
- 학술지명/학위논문주기Journal of retailing and consumer services
- 발행사항Vol.33No.-[2016]_x000D_
- ISBN/ISSN0969-6989
- 소개/요약This study examines how the presence of other customers in a retail service environment influences an individual’s service brand experience (SBE). Previous research indicates individuals perceive other customers based on their similarity, overall physical appearance and behavior. Findings from this study show this perception of other customers (OCP) will influence an individual’s service brand experience. At the same time, a person’s state of mindfulness mediates the relationship between OCP and SBE and the resulting SBE has a positive influence on word-of-mouth. The results extend existing theory, present a number of managerial implications and provide a basis for further research.
TOP
사전신청
오시는길
명상챗봇
