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Smart phone addiction and mindfulness: an intergenerational comparison
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- 자료유형학술지논문
- 저자명Kim, Kaeun,Milne, George R.,Bahl, Shalini
- 학회/출판사/기관명EMERALD
- 출판년도2018
- 언어영어
- 학술지명/학위논문주기INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
- 발행사항Vol.12No.1[2018]_x000D_
- ISBN/ISSN1750-6123
- 소개/요약Purpose Young consumers are particularly vulnerable to the addictive nature of smart phone technology. This paper aims to investigate the smart phone addiction cycle and health outcomes of young and old consumers from the lens of consumers’ mindfulness traits. Design/methodology/approach Qualitative and quantitative studies reveal that the lack of mindfulness, measured as a mindless trait, is strongly associated with smart phone addictions and health and quality of life outcomes. Findings Differences in mindlessness and smart phone-generated health outcomes are found between younger and older consumers. The negative impact of mindlessness on quality of life was greater for younger adults than older adults. Research limitations/implications This research establishes baseline effects between the mindless trait and smart phone addiction levels. Practical implications Paper suggests the marketing of mindfulness programs and the use of marketplace apps to combat addiction issues. Social implications Smart phone addiction is a growing problem, and this paper contributes to the understanding of the problem and offers societal solutions for its resolution. Originality/value This is the first empirical paper to investigate the connection between a mindless trait and smart phone tendencies and resulting health outcomes.
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